A Socio-Economic Analysis of Attendance Behaviour in - download pdf or read online

By Maren Mueller

Doctoral Thesis / Dissertation from the yr 2012 within the topic activity - activity Economics, activity administration, grade: cum laude, activity Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The examine examines the query why a few individuals utilitze their health membership club merely little. This behaviour looks peculiar lower than microeconomic conception assuming humans to maximise earnings. An anticipated 30% of health membership individuals in Germany make the most of their club hardly yet nonetheless don't intend to cancel regardless of ongoing per month charges. so one can solution the query of the thesis, software capabilities are hired embedding not just conventional fiscal elements resembling time and cash but additionally variables from social sciences, relatively from motivation concept and game technology. extra, fresh findings from flat cost results are elaborated no matter if to influence non-attendance behaviour.

The paintings provides to a tender box in economics, particularly to behavioural economics. financial experiences to this point predominantly tested on intake behaviour and the volume thereof yet now not on attainable software of non-consumption behaviour.

The exam isn't just fascinating from a theoretical viewpoint, it additionally supplies useful implications and proposals to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour will help health membership managers to spot clients who attend from time to time yet pay usual charges. during this, health membership managers can enforce winning acquisition and dating administration thoughts. nonetheless, health membership shoppers can derive conclusions from the examine in an effort to discover their behaviour and to most likely behave extra cost-efficiently within the future.

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A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs: Why Some Members Utilize Their Membership Only Little by Maren Mueller

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