Download e-book for iPad: Advances in Advertising Research (Vol. VII): Bridging the by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

concentrating on a number advertisements codecs, this ebook presents overseas state of the art learn inter alia at the quickly evolving and more and more complicated ads panorama that increases a couple of demanding situations for advertisers. additional study is required to steer offerings relating to advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in advertisements examine are released by means of the ecu advertisements Academy (EAA). This quantity is a selective selection of learn awarded on the 14th foreign convention in advertisements (ICORIA), which used to be held in London (UK) in July 2015. The convention accrued greater than a hundred and fifty contributors from a number of nations from approximately all continents, together with Europe, North and South the United States, Asia, and Australia.

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend


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