Download PDF by Vedad Alihodzic: Brand Identity Factors: Developing a Successful Islamic

By Vedad Alihodzic

Master's Thesis from the 12 months 2012 within the topic company economics - advertising and marketing, company conversation, CRM, marketplace study, Social Media, grade: contrast (D3), Edinburgh Napier college, language: English, summary: the marketplace for Islam-compliant items is getting hugely vital, because of the excessive effect of spiritual legal responsibility on Muslim patron behaviour. No learn is performed at the query on the way to create model identification from a Muslim point of view so that it will allure Muslim shoppers. for that reason, this learn goals to discover a collection of brand name identification components which might be used to create manufacturers that are perceived as Islamic.

Based on suitable literature, 8 elements have been chanced on to be suitable. This set of brand name identification components is tested via a combined examine method. Interviews with specialists on Islamic branding support to appreciate those model id components from a professional standpoint, while a survey verifies model identification elements from
a client perspective.

Findings exhibit that the tangible issue “Halal certificates” is an important issue to understand a model as Islamic. also, model emblem and model identify impact shoppers’ perceptions. Intangible elements, resembling model values, model starting place and model dating, also are discovered to be very important. Findings additionally exhibit that
testimonials and model slogan aren't hugely important.

Based on those findings, the Muslim model identification version has been built that are used to stability model id elements as a way to create a profitable model. it may be advised to model managers, consultancies and ads businesses to make sure that the emblem is precisely following Islamic criteria and regulations
in order to be effectively perceived as Islamic.

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Brand Identity Factors: Developing a Successful Islamic Brand by Vedad Alihodzic


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