Download e-book for kindle: Carnival Campaign: How the Rollicking 1840 Campaign of by Ronald Shafer

By Ronald Shafer

The Carnival crusade tells the interesting tale of the pivotal 1840 presidential crusade of normal William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall road magazine reporter Ronald Shafer relates in a colourful, exciting kind how the crusade marked a chain of "firsts" that modified politicking ceaselessly: the 1st crusade as mass leisure; the 1st "image campaign," during which strategists portrayed Harrison as a negative guy dwelling in a log cabin sipping not easy cider (he lived in a mansion and drank in simple terms candy cider); the 1st time significant cash was once an element; the 1st time girls might overtly take part; and extra. whereas ultra-modern citizens has come to view campaigns that emphasize type over substance as a question in fact, this ebook exhibits electorate the way it all began.

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Carnival Campaign: How the Rollicking 1840 Campaign of "Tippecanoe and Tyler Too" Changed Presidential Elections Forever by Ronald Shafer

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