By Bob Burton
Inside Spin is the 1st backstage research of the billion greenback a yr Australian PR undefined. Bob Burton illuminates the hardball and tender strategies utilized by PR businesses to smother dissenting viewpoints, masks sponsors, courtroom reporters, assault company opponents and impact politicians. via precise case experiences from either deepest and public sectors, he exhibits simply how a lot PR filters what we see, listen and look at the enterprises that have an effect on our lives and form our society.
Inside Spin is a searing divulge of the impression and the deep-pocketed firms they serve.
'While newshounds give up to the expanding mastery of the incorrect information undefined, media shoppers will extra usually have to develop into their very own gatekeepers. Bob Burton's Inside Spin is a accomplished guidebook.'
Chris Masters, ABC television 4 Corners
'A punchy and passionate e-book that tells us issues we have to find out about either PR and journalism.'
Margaret Simons, writer and journalist